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An advocacy such as reducing obesity or encouraging people to exercise can be achieved through a well-planned campaign. Part of the appeal will be using unique artistic designs that deliver the message in such a way that it will stick in the viewer's mind. An advertising campaign is considered a success if it is retained by the viewer, or if it was able to create a mind share, the development of consumer awareness about the health advocacy or whatever idea or product is advertised.
A mind share means that the advertising message will stand out over all other similar advert messages and above the clutter of marketing that people are exposed to these days.
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