Business is a tricky thing and if you have a company that needs to be rebranded or a new company that needs to start from scratch, there are many things that you can do wrong. The world of search engine optimisation is a complex one and if a non-professional were to attempt the techniques it is highly likely that they would get it wrong or at least not use it to its utmost potential. The same rule applies to many elements of business including advertising so if you are unsure at what way forward is the best from creating a company symbol to making a website, just hand the job over to someone how knows what they are doing.
There are many companies that specialise in logo design amongst much more and with competitive prices available on the Internet, there is no reason why you should attempt to do something you know little about. As well as sorting out a symbol for your business they can also help you to sort things like leaflets and business cards as a way to advertise your company and they will understand the importance of creating a symbol that will be placed onto every piece of advertising space that you use. If you have a few ideas but are not sure what to do with them then take your ideas to them and they can either advise you against what you have done or try to incorporate it in and help you to move onto the next step.